Thursday, February 16, 2012

Thanks for Nothing, Prevention

Prevention magazine, added a free teaser magazine into my local paper last week.  What a waste of resources!  Supposedly, this insert is designed to trigger a flood of subscriptions to their magazine.  But, despite spending the energy to produce a 30 page 'magazine', the insert isn't a sample of Prevention Magazine at all.  Every article leads you back to some book on "Healing Foods" that they are peddling.  There isn't a single complete article in the piece, not a single real piece of information.

If you want me to see if I'd like to read Prevention magazine, why not include an actual complete article from Prevention?  An insert of six pages, that included one real article, along with the subscription push would do far more to convince me to buy your magazine, as opposed to a thirty page sales pitch for a book.

What a waste.

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